That has now changed.Once photos have been added and organized to a user’s liking, Shuffles will allow them to apply visual effects and animations. (Note: At the time of the initial report, Pinterest had said no shopping functionality would be available. The shopping functionality will now include the ability for creators to tag products with Product Pins. Pinterest users can also comment to interact with the creator during their stream. Instead, users will launch the livestreaming experience directly inside Pinterest mobile app and remain there during the sessions. The new livestreamed sessions will operate a bit differently.įor starters, they’re not directing users off-site to Zoom for the sessions. These communities also included a group chat option and shopping features. Last fall, it began testing a “class communities” feature that allowed users to sign up for Zoom classes through Pinterest, while creators used Pinterest’s boards to organize materials, notes and other resources.
The rise of the creator economy and a pandemic-fueled demand for virtual events led Pinterest to explore the idea of livestreaming. The virtual event will run inside the Pinterest app from May 24th through May 26th, and will serve as the company’s first public test of directly streaming creator content to its more than 475 million global users. The company is planning to host a three-day virtual event that will feature livestreamed sessions from top creators, including big names like Jonathan Van Ness and Rebecca Minkoff, among others.
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